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A non-book book, experimental, artistic but never didactic; an “emotional object” of inspiration and design, made up more of free associations – thematic, graphic and photographic… - than of logical and orderly arguments, like a fabric that is interwoven of different kinds and consistencies of threads, combined together by proximity, and similarity or contrast: Tonello has chosen to celebrate its first thirty-five years of history with a tribute to the world of denim and its innovators. This, therefore, is a product for connoisseurs, for true “denim lovers” who have shared its history or are enthusiastically in love with it. This unusual book, in fact, in its own way, tells a story. Illustrations, shades of color, suggestions and different languages; real pictorial and artistic experimentation, provocative and “open” to the interpretation of non-readers; photos and graphics that tell the story from denim’s point of view that, ideally, looks at us from inside the baskets of Tonello’s machines… It would be impossible to tell about this strange, unusual, unpredictable object. Because, after all, as Magritte would say, this book is not a book.Go to checkout